Hommam Al Nassim 
Jude Bellingham, the Real Madrid midfielder, has become the new face of the “Skims” lingerie company, owned by Kim Kardashian, the famous reality TV star.
This announcement came after his historic season with Real Madrid and before his participation in the 2024 European Cup with the England national team.
Billingham, 20, appeared in a new ad promoting Kardashian’s men’s underwear range.
In the promotional video, Bellingham said: “Hi, I’m Jude Bellingham, everyone wears Skims clothes.”
“Skims” announced on its Instagram account: “Before the European Championship, the record-breaking English player is wearing our men’s underwear.”
Kim Kardashian has been associated with football in recent times, as she appeared last year with Everton player Dele Alli at the Emirates Stadium to attend the match between Arsenal and Sporting Lisbon in the European League.
Bellingham achieved great successes in his first season with Real Madrid after moving from German club Borussia Dortmund.
He won the Champions League and Spanish League titles, scoring 23 goals and making 13 assists in 42 matches in all competitions.
Bellingham is preparing to participate in “Euro 2024”, which will start on Friday, where the England national team will play in Group C, which includes Denmark, Serbia and Slovenia.
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